For Unsloth, documentation isn’t just a support resource — it’s the front door to their product, brand, and community. As an AI optimization platform serving fast-moving builders, they needed a documentation experience that matched the quality and speed of their technology.
We spoke with Michael Han, CTO of Unsloth, about how GitBook became the backbone of their public presence, driving over 500k visits per month.
The challenge: docs that keep pace with rapid iteration
Unsloth moves fast, shipping improvements and research updates at a pace that’s hard to keep up with using traditional website tooling. They needed a platform that felt modern, iterated frequently, and let them publish new content without friction.
GitBook’s continuous product development immediately stood out.
“There’s always a new feature or refinement [in GitBook]. The design keeps evolving, and everything looks so modern and thoughtful.”
Turning documentation into the primary web experience
Instead of relying solely on their marketing site, Unsloth found that their GitBook docs quickly became the highest-performing part of their public presence. Publishing detailed, informative blog-style updates used to take hours, and now takes minutes, without losing depth or clarity.
GitBook’s customization options helped them turn those pages into a modern, credible destination that encourages users to explore, click, and interact far more than their main site ever could. With all their content living in one place and an editor that feels as polished as a full website builder, GitBook became the natural home for their product story.
“GitBook has helped us dramatically, so much that it’s essentially replaced our main website.”
SEO + GEO straight out of the box
As a company serving a technical audience, discoverability matters. Thanks to their docs, Unsloth saw meaningful improvements in rankings across search and AI tools — accelerating how developers find and understand their work.
“GitBook has boosted our SEO, making Unsloth more visible in search results and ChatGPT pulls.”
Collaboration as smooth as a Google Doc
Behind the scenes, Unsloth’s team works together in real time — drafting, editing, and refining content without stepping on each other’s toes. The familiar editing workflow made contributions and collaboration frictionless.
“Editing feels just like working in a Google Doc. Your whole team can work simultaneously, even on the same page."
Looking ahead: scaling content on a platform that evolves with them
With GitBook serving as their primary site and documentation system, Unsloth has the flexibility to grow their content footprint without slowing down. As GitBook continues to ship new features, Unsloth can keep iterating quickly, exactly the way their product team already works.
→ Best practices for SEO and GEO
