AI has changed how users get answers about your product. Many of them aren't going to your docs to find answers — they're asking AI tools instead, and AI is reading your docs on their behalf.

The problem is that AI doesn't read the way a person does. A confused user might backtrack, try something else, eventually land on the right answer. AI doesn't do that. It picks one answer and delivers it with total confidence. So a stale sentence or a missing edge case doesn't just trip up the developer who lands on the wrong page — it becomes the definitive answer to that question, served to every user who asks it.

That's made the quality of your docs more important than ever.

The context problem

But your docs were never the full picture of your product knowledge. The answers to many questions live in the places where people talk about how they use your product — in YouTube tutorials, GitHub Discussions, and community threads. When that context is missing, AI fills the gap with its best guess. That's where trust breaks down, and where the product experience starts to suffer.

The fix isn't better AI. It's better context — and finding a way to keep that context accurate, complete, and improving over time.

What we're launching today

Today we're launching three new features designed to help you close the knowledge loop by curating better context, getting answers to users faster, and understanding exactly where your docs need improving.

• Connections — enrich your assistant with the sources where your product is discussed and explained

• Embeddable Assistant — answer questions inside your product, without breaking user flow

• AI Insights — see what users are asking, how well it's being answered, and what to improve next

Connections: give your AI the full picture

GitBook Assistant is already trained on your docs. With Connections, you can now pull in external sources too — such as video tutorials, community discussions— and choose exactly what your Assistant draws from when answering questions.

Think of it like giving your AI the same context your best support engineer has. Not just the official docs, but all the surrounding knowledge they'd naturally reach for. The result is more accurate answers, more useful suggestions, and related resources surfaced at exactly the right moment — so users get what they need and keep moving, rather than hitting a dead end.

Embeddable Assistant: keep users in the product

Every time a user leaves your product to find an answer, they break their flow and lose momentum.

The embeddable GitBook Assistant brings answers directly into your product. They ask, get a specific answer grounded in your docs, and keep moving — without opening a new tab or losing their place. 

AI Insights: see exactly where your docs are falling short

Better context goes a long way but there will always be questions your Assistant can't answer well. Most teams have no visibility into what those questions are or how often they come up.

AI Insights changes that. You can see which topics users ask about most, how many responses led to a real solution, and where the gaps are. Questions are grouped by topic so you can spot patterns quickly, and you can drill into specific conversations to understand the full picture. We also show an estimated support cost saving so you can see the bottom-line impact your docs are having.

Most usefully, you get a clear, prioritized view of exactly where your docs are falling short — and a backlog your team can act on.

Closing the loop

When users get accurate answers, they succeed faster and trust your product more. The insights from those conversations show you where the gaps are. Fill the gaps, improve the context, and the next user gets a better experience. The loop closes — and keeps improving with every use

Your documentation becomes a knowledge system that gets sharper over time, because real signals from real users feed back into what you build and maintain. You stay in control of what goes in. GitBook helps you understand what's missing and fix it.

What’s coming next 

What launches today is the foundation. A system where every user interaction makes your product easier to understand. What's coming next makes the system even smarter over time.

Coming soon:

Agent Audit — automatically audits your docs and suggests fixes ready for your team to review.

Channels — bring GitBook Assistant and Agent into your team’s existing tools, like Slack, Linear, and GitHub

Docs have become your product’s first impression. GitBook makes sure it's the best one.