customer story
Xplor Pay
How Xplor Pay elevated documentation into a competitive advantage
Yuri Speranskiy
Principal Product Manager
Xplor Pay operates as a global payments platform, supporting over 106,000 businesses across more than 20 markets and processing over $37 billion in payments in 2024. But as the company scaled, their documentation struggled to keep up — with scattered docs creating a fragmented experience that didn’t reflect the company’s commitment to innovation.
When prospects started comparing documentation quality across payment providers, Xplor Pay realized they needed to act. With GitBook, they consolidated their resources and built documentation that’s now cited by customers as a reason for choosing their platform.
We spoke with Yury Speranskiy, Principal Product Manager at Xplor Pay, and Nick Campbell, Chief Product Officer, to learn how GitBook helped them transform their documentation approach.
The challenge
While Xplor Pay built scalable payment solutions, the scattered, sometimes outdated documentation was disrupting the integration experience for developers.
As customer expectations evolved and competitors raised the bar, it became clear that documentation was no longer just a support asset — it was a core part of the product experience.
Nick recalls the moment the team realized documentation needed a rethink:
“Our focus had always been on building great products and scaling globally. Documentation wasn’t ignored — it just wasn’t prioritized. But as customer expectations evolved, we realized that documentation is part of the product experience. It influences trust, adoption, and ultimately, success.”
Nick Campbell, Chief Product Officer
The turning point
The team understood that documentation could no longer be an afterthought. It needed to become a differentiator. That’s when Yury stepped in to lead the transformation.
“We wanted to create documentation that developers love — clear, consistent, and easy to navigate. It wasn’t just about fixing gaps; it was about building trust and accelerating adoption.”
Yury Speranskiy, Principal Product Manager
The upcoming transformation wasn’t just about technology — it was about mindset. Documentation became part of the product strategy, not an afterthought.
Why GitBook: speed, simplicity, and continuous innovation
The team evaluated multiple platforms before choosing GitBook.
“GitBook develops super fast and gives us the features we need — proving their advantages in the market, introducing lots of new features, including AI. The price is right, and it’s really easy to use. I like that I’ve been able to easily migrate our existing content.”
Yury Speranskiy, Principal Product Manager
That migration — from Xplor Pay’s GitHub and internal Confluence wiki into GitBook — was essential. And thanks to Git Sync, it was also seamless, avoiding complex processes entirely.
But what sealed the decision was GitBook’s trajectory — continuous product development and features like AI capabilities that aligned with Xplor Pay’s evolving needs.
Automated API documentation with Azure DevOps
As a Microsoft-driven organization using Azure DevOps, Xplor Pay also needed a documentation solution that could integrate with their existing workflows. GitBook’s CLI sync proved essential for keeping API documentation current.
“We set up the CLI process to synchronize with GitBook. Now whatever API we release, we get the update to our docs straightaway. If it’s a new API, we only need to edit it.”
This automation allows their small technical writing team to maintain comprehensive API documentation without constant manual updates — a critical efficiency gain that lets them focus on quality and clarity rather than just keeping up with changes.
Documentation as a differentiator
Today, Xplor Pay’s documentation is cited by customers as a key factor in their decision to partner with the company. By investing in a seamless documentation experience, the company strengthened trust with prospects and demonstrated their commitment to developer success.
“I’m constantly in touch with our sales, business development, solution engineering, and integration teams. Since moving to GitBook, we’ve seen a clear shift in how customers experience our platform. Many software partners now specifically call out our documentation as a key differentiator and a reason they chose to work with us.”
The transformation has been significant. In a competitive market where technical capabilities are often similar, documentation quality has emerged as a genuine way to stand out.
Building for the future
Xplor Pay’s documentation strategy continues to evolve. Following recent acquisitions, they’re working to consolidate multiple legacy platforms into GitBook, creating a unified documentation hub that serves both external partners and internal development teams. And GitBook makes that easy — combining documentation for different products and teams under a single docs site.
For Xplor Pay, elevating their documentation wasn’t just about meeting expectations. It was about moving beyond expectations to create a resource that drives customer success and helps them compete effectively in the payments landscape.
Ready to transform your documentation from a weakness into a competitive advantage? Get started for free or reach out to our team to see how GitBook can help you win more deals.
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